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    Exam 15: Supply Chain and Channel Management
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    Marketers Know That Coupons Might Not Result in a Net
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Marketers Know That Coupons Might Not Result in a Net

Question 119

Question 119

Essay

Marketers know that coupons might not result in a net increase in sales,yet they continue to issue them.Why do marketers continue to use coupons?

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Marketers use coupons because they can i...

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