Question 1

There are approximately 1 billion people living in India.Only about 200 million of these people earn more than the equivalent of $1,000 per year.According to Maslow's hierarchy,most of the other 800 million Indian consumers are primarily addressing their __________ needs.

Accepted Answer

A)  social 
B)  personal 
C)  psychological 
D)  esteem 
E)  physiological

Question 2

Marketers often use the principles and theories from other disciplines to understand consumer actions and develop marketing strategies.According to the text,what disciplines are most useful to marketers trying to understand consumer behavior?

Accepted Answer

The answer of Marketers often use the principles and theories...

Question 3

To attract and maintain habitual purchasers,marketers spend considerable effort

Accepted Answer

A)  analyzing consumer data for postpurchase dissonance signals. 
B)  creating strong brands and store loyalty. 
C)  cultivating cultural decision making. 
D)  reducing financial risk and increasing psychological payout. 
E)  offering alternative brands.

Question 4

Provide two decision-making examples: one of an occasion when a consumer might use a compensatory decision rule,and one when the consumer might use a noncompensatory decision rule.For each,briefly identify the characteristics of the decision that would make a compensatory or noncompensatory rule the best choice.Be specific.

Accepted Answer

The answer of Provide two decision-making examples: one of an...

Question 5

A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?

Accepted Answer

A)  safety 
B)  love 
C)  esteem 
D)  self-actualization 
E)  physiological

Question 6

When Maya decided to buy a new computer,she thought about all the brands she could recall seeing advertised,but she would consider only those brands she could buy at her local Best Buy electronics store.This represents Maya's __________ set.

Accepted Answer

A)  universal 
B)  retrieval 
C)  evoked 
D)  deterministic 
E)  behavioral

Question 7

The consumer buying process begins when

Accepted Answer

A)  a consumer enters a store. 
B)  consumers' functional needs are greater than their psychological needs. 
C)  a consumer's performance risk is minimized. 
D)  a consumer recognizes an unsatisfied need. 
E)  learning follows perception.

Question 8

There are five types of risks associated with purchase decisions.Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?

Accepted Answer

A)  physiological risk 
B)  social risk 
C)  financial risk 
D)  functional risk 
E)  psychological risk

Question 9

Often political candidates position themselves as "outsiders," not part of the establishment.These candidates assume that voters have a negative attitude toward incumbent politicians (i.e.,those currently in office).Describe three components of attitudes voters might have toward incumbent politicians.

Accepted Answer

The answer of Often political candidates position themselves as "outsiders,"...

Question 10

Ryan believes he is responsible for his actions,and he will conduct extensive searches before making a purchase.Michael's favorite phrase,when confronted by the need to make a decision,is "Whatever." In marketing terms,Ryan is said to have a(n)__________ and Michael,a(n)__________.

Accepted Answer

A)  obsessive personality; laissez-faire approach 
B)  formal search function; casual search function 
C)  increased search anxiety; decreased search anxiety 
D)  internal locus of control; external locus of control 
E)  focused sense of information; unfocused sense of information

Question 11

Learning refers to a change in a person's thought process or behavior that arises from

Accepted Answer

A)  attitudes. 
B)  experience. 
C)  risk analysis. 
D)  cultural norms. 
E)  postpurchase dissonance.

Question 12

A reference group may have direct or indirect influence on your attitude toward a particular clothing store.

Accepted Answer

A) True 
 B)False

Exam 6: Consumer Behavior

There are approximately 1 billion people living in India.Only about 200 million of these people earn more than the equivalent of $1,000 per year.According to Maslow's hierarchy,most of the other 800 million Indian consumers are primarily addressing their __________ needs.

Marketers often use the principles and theories from other disciplines to understand consumer actions and develop marketing strategies.According to the text,what disciplines are most useful to marketers trying to understand consumer behavior?

To attract and maintain habitual purchasers,marketers spend considerable effort

A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?

When Maya decided to buy a new computer,she thought about all the brands she could recall seeing advertised,but she would consider only those brands she could buy at her local Best Buy electronics store.This represents Maya's __________ set.

The consumer buying process begins when

There are five types of risks associated with purchase decisions.Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?

Ryan believes he is responsible for his actions,and he will conduct extensive searches before making a purchase.Michael's favorite phrase,when confronted by the need to make a decision,is "Whatever." In marketing terms,Ryan is said to have a(n) and Michael,a(n) .

Learning refers to a change in a person's thought process or behavior that arises from

A reference group may have direct or indirect influence on your attitude toward a particular clothing store.

Exam 6: Consumer Behavior

There are approximately 1 billion people living in India.Only about 200 million of these people earn more than the equivalent of $1,000 per year.According to Maslow's hierarchy,most of the other 800 million Indian consumers are primarily addressing their __________ needs.

Marketers often use the principles and theories from other disciplines to understand consumer actions and develop marketing strategies.According to the text,what disciplines are most useful to marketers trying to understand consumer behavior?

To attract and maintain habitual purchasers,marketers spend considerable effort

A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?

When Maya decided to buy a new computer,she thought about all the brands she could recall seeing advertised,but she would consider only those brands she could buy at her local Best Buy electronics store.This represents Maya's __________ set.

The consumer buying process begins when

There are five types of risks associated with purchase decisions.Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?

Ryan believes he is responsible for his actions,and he will conduct extensive searches before making a purchase.Michael's favorite phrase,when confronted by the need to make a decision,is "Whatever." In marketing terms,Ryan is said to have a(n) __________ and Michael,a(n) __________.

Learning refers to a change in a person's thought process or behavior that arises from

A reference group may have direct or indirect influence on your attitude toward a particular clothing store.

Ryan believes he is responsible for his actions,and he will conduct extensive searches before making a purchase.Michael's favorite phrase,when confronted by the need to make a decision,is "Whatever." In marketing terms,Ryan is said to have a(n) and Michael,a(n) .