Steve Wasn't Sure What Kind of Salsa He Wanted to Get

Multiple Choice

Steve wasn't sure what kind of salsa he wanted to get for his upcoming Super Bowl party.It seemed like there were dozens of varieties to choose from.He noticed that he could sample a few at a station in the store.He tried four,rejected two,and bought several jars of the two he really liked.He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it.Marketers identify this as a success story of

A) learning.
B) decision rules.
C) social factors.
D) advertisements.
E) in-store demonstrations.