Spokes Bikes Has 18 Different Bicycle Models That Can Be

Multiple Choice

Spokes Bikes has 18 different bicycle models that can be created in over 2 million combinations. Each combination is designed to fit the needs of a specific customer. Therefore, the customer chooses the model, size, color, and design they want. An analysis of this company's operation would indicate that it uses

A) lean manufacturing.
B) flexible production.
C) mass customization.
D) continuous production.