Multiple Choice
By adding new product lines beyond its core business of computer software,like the Zune MP3 player and Xbox 360 game system,Microsoft primarily benefits by
A) keeping up in a market where sales come mostly from new products.
B) satisfying the changing needs of the technological research staff.
C) avoiding market saturation from products that have just been introduced to the market.
D) creating diversification and reducing risk.
E) spreading out production costs.
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Marketing is a dynamic practice. While you
Q15: During the introduction stage of a product's
Q21: One of the potential benefits to a
Q24: By the time BMW got into the
Q52: In the product development process,what takes place
Q59: When a global firm turns to its
Q66: When consumers see their friends using an
Q88: Some products may stay comfortably in the
Q92: On the diffusion of innovation curve, the
Q132: A marketing professor in Ithaca,New York,maintains a