Paul Is Considering Psychographics as a Way to Segment the Market

Multiple Choice

Paul is considering psychographics as a way to segment the market for his small travel agency. This approach to segmentation offers him an advantage because

A) it is based on underlying reasons people make choices.
B) it is easier to use than demographics.
C) the travel business doesn't respond well to other approaches to segmentation.
D) psychographics is the preferred method for service businesses.
E) psychographic segmentation is the least expensive method.