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When Penguin Catering Services First Opened,the Owner Decided to Target

Question 128

Multiple Choice

When Penguin Catering Services first opened,the owner decided to target only events at resorts in its geographic region.Penguin Catering was using a(n) __________ targeting strategy.


A) concentrated
B) micromarketing
C) benefit-driven
D) differentiated
E) undifferentiated

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