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    Exam 9: Segmentation, Targeting, and Positioning
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    Regina Wants to Position Her Financial Services Company
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Regina Wants to Position Her Financial Services Company

Question 38

Question 38

Multiple Choice

Regina wants to position her financial services company. Regina can position her services according to all of the following EXCEPT


A) the value proposition.
B) product attributes.
C) symbols.
D) competitive comparisons.
E) profitability.

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