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    M Marketing Study Set 3
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    Exam 9: Segmentation, Targeting, and Positioning
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    The Value and Lifestyle Survey (VALS)conducted by Strategic Business Insights
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The Value and Lifestyle Survey (VALS)conducted by Strategic Business Insights

Question 39

Question 39

True/False

The Value and Lifestyle Survey (VALS)conducted by Strategic Business Insights (SBI)is a widely used tool for geographic segmentation.

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