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    Marketing Study Set 13
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    Exam 9: Segmentation, Targeting, and Positioning
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    What Lessons Could Coca-Cola Apply from Its Success with Coke
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What Lessons Could Coca-Cola Apply from Its Success with Coke

Question 35

Question 35

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What lessons could Coca-Cola apply from its success with Coke Zero to other potential new products?

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The student should demonstrate above all...

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