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    Exam 9: Segmentation,targeting,and Positioning
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Almost All U

Question 127

Question 127

Multiple Choice

Almost all U.S.political candidates use some combination of red,white,and blue in their campaign posters.They are trying to position themselves in voters' minds using


A) the value proposition.
B) salient attributes.
C) symbols.
D) the competition.
E) perceptual maps.

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