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Abigail Wants to Sell a Local Advertising Calendar

Question 60

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Abigail wants to sell a local advertising calendar. She knows there are 2,000 households in her community, and estimates 30 percent will buy a calendar. The printing company will charge a $400 setup fee and calendars will cost $4.00 each to print. What price will she need to charge to cover all costs and make a $2,000 total profit? Show your calculations.

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Segment profitability = (Segment Size × ...

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