Multiple Choice
Which of the following is the best example of a family brand?
A) Cadillac,GMC,and Chevrolet
B) Tostitos Multigrain Scoops and Tostitos Chunky Salsa
C) Kellogg's Special K and Famous Amos Chocolate Chip Cookies
D) Lifesavers Soda,Coca Cola,and Diet Coke
E) KFC / Taco Bell Fast Foods
Correct Answer:

Verified
Correct Answer:
Verified
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