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    Exam 11: Product,branding,and Packaging Decisions
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    When Jaclyn Selects a Case of Sprite at the Grocery
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When Jaclyn Selects a Case of Sprite at the Grocery

Question 66

Question 66

True/False

When Jaclyn selects a case of Sprite at the grocery store for her party,she is attracted by the holiday-themed box featuring green and white bells.What Jaclyn is seeing is referred to as the secondary package.

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