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    Understanding Business
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    Exam 16: Using Effective Promotions
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    Which of the Following Is a Major Strength of Direct
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Which of the Following Is a Major Strength of Direct

Question 203

Question 203

Multiple Choice

Which of the following is a major strength of direct mail advertising?


A) low cost
B) widespread acceptance by consumers
C) subject to few restrictions or regulations
D) ability to accurately target specific markets

Correct Answer:

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