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    Understanding Business
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    Exam 16: Using Effective Promotions
  5. Question
    Which of the Following Refers to the Practice of Paying
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Which of the Following Refers to the Practice of Paying

Question 207

Question 207

Multiple Choice

Which of the following refers to the practice of paying to have a product appear favorably in a television show or movie?


A) interactive promotion
B) product placement
C) brand association
D) market recognition

Correct Answer:

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