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    Understanding Business Study Set 1
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    Exam 21: Managing the Marketing Mix: Product, Price, Place and Promotion
  5. Question
    Motivated by the Disrespectful Treatment He Received at a Department
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Motivated by the Disrespectful Treatment He Received at a Department

Question 291

Question 291

True/False

Motivated by the disrespectful treatment he received at a department store, Karnell shared his bad experience on Yelp. He encouraged others to follow his lead and not patronize that store. Karnell's statements represent negative word of mouth.

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