Multiple Choice
Which of the following statements provides the most accurate distinction between an agent and a broker? Agents:
A) represent final buyers while brokers represent marketing intermediaries.
B) represent one manufacturer in a large sales area, while brokers represent several different manufacturers in a smaller area.
C) develop a long-term relationship with the people they represent, while brokers are usually hired on a temporary basis.
D) take title to the goods they help distribute, while brokers never assume ownership of the products they distribute.
Correct Answer:

Verified
Correct Answer:
Verified
Q12: Retailers such as jewelry stores, shoe stores,
Q47: The promotional tool that stimulates consumer purchasing
Q67: Which of the following statements about marketing
Q78: Brand managers have direct responsibility for all
Q119: A brand includes practically all means of
Q158: Tom and Melody have decided to work
Q221: Marketing intermediaries<br>A) are unlikely to survive in
Q241: One function of effective packaging is to
Q291: A(n) _ distribution strategy distributes a product
Q298: Comet Computer Company will make a splash