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    Exam 6: Consumer Behavior
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    Apple Computer Users Tend to Like the Company and Love
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Apple Computer Users Tend to Like the Company and Love

Question 73

Question 73

Multiple Choice

Apple computer users tend to like the company and love its products.Apple has nurtured this __________ component of their customers' attitudes.


A) social
B) affective
C) psychological
D) cognitive
E) physiological

Correct Answer:

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