Question 1

A(n)______ website organizes webpages into categories and subcategories.

Accepted Answer

A) hierarchical 
B) webbed 
C) linear 
D) structured

Question 2

The website shown in the above figure shows an example of a(n)______.

Accepted Answer

A) carousel 
B) slide show 
C) card layout 
D) tabbed window

Question 3

Corporate logos and contact links are used to answer a website visitor's ______ question.

Accepted Answer

A) Who? 
B) What? 
C) Why? 
D) Where?

Question 4

______ media begins to play as soon as the data begins to transfer to the browser.

Accepted Answer

A) Downloadable 
B) Streaming 
C) Royalty-free 
D) Plug-in

Question 5

A purpose statement is a formal written summary of reasons for publishing the website.

Accepted Answer

A) True 
 B)False

Question 6

A website's ______ page should answer visitors' Who, What, Why, and Where questions.

Accepted Answer

A) subsidiary 
B) home 
C) landing 
D) splash

Question 7

A formal, written purpose statement summarizes your website's goals and objectives.

Accepted Answer

A) True 
 B)False

Question 8

A(n)______ is the page that your browser navigates to when you click a link in an ad, email, or other online promotion.

Accepted Answer

A) subsidiary 
B) home 
C) landing 
D) splash

Question 9

Visitors typically scan webpage text for information rather than read the text word for word.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is NOT true about landing pages?

Accepted Answer

A) One purpose might be to encourage website visitors to complete a sales transaction. 
B) They should include text that directly relates to the search query or ad the visitor uses to get to the landing page. 
C) Websites use landing pages to measure the effectiveness of an advertisement. 
D) All of the above are true.

Question 11

Visual design is the first thing you need to determine when planning a website.

Accepted Answer

A) True 
 B)False

Question 12

YouTube is an example of an outside source you can use to link to or embed a video.

Accepted Answer

A) True 
 B)False

Question 13

Define the following terms, as they pertain to website planning: goals, objectives, target audience, and purpose statement.

Accepted Answer

The answer of Define the following terms, as they pertain...

Question 14

A website's ______ are t he methods you will use to achieve your goals.

Accepted Answer

A) plans 
B) objectives 
C) targets 
D) purposes

Question 15

Free or low-cost ______ images, including photographs and clip art, are available online.

Accepted Answer

A) stock 
B) generic 
C) spec 
D) streaming

Question 16

Survey Monkey and Doodle are examples of websites you can use to create ______.

Accepted Answer

A) 3D objects 
B) polls and surveys 
C) animated GIFs 
D) video

Question 17

Webpages that display dynamically generated content typically acquire the information from a database.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is NOT true about public domain materials?

Accepted Answer

A) Copyrights and patents protect public domain materials. 
B) One example is older material in which the copyright has expired. 
C) The rights to public domain materials belong to the public at large. 
D) All of the above are true.

Question 19

A(n)______ pages is a webpage that does not fit into the website linking arrangement.

Accepted Answer

A) widow 
B) orphan 
C) one-way 
D) dead-end

Question 20

Card layouts and slide shows add content to a home page without creating clutter.

Accepted Answer

A) True 
 B)False

Exam 3: Planning a Successful Web Site: Part I

A(n) ______ website organizes webpages into categories and subcategories.

The website shown in the above figure shows an example of a(n) ______.

Corporate logos and contact links are used to answer a website visitor's ______ question.

______ media begins to play as soon as the data begins to transfer to the browser.

A purpose statement is a formal written summary of reasons for publishing the website.

A website's ______ page should answer visitors' Who, What, Why, and Where questions.

A formal, written purpose statement summarizes your website's goals and objectives.

A(n) ______ is the page that your browser navigates to when you click a link in an ad, email, or other online promotion.

Visitors typically scan webpage text for information rather than read the text word for word.

Which of the following is NOT true about landing pages?

Visual design is the first thing you need to determine when planning a website.

YouTube is an example of an outside source you can use to link to or embed a video.

Define the following terms, as they pertain to website planning: goals, objectives, target audience, and purpose statement.

A website's ______ are t he methods you will use to achieve your goals.

Free or low-cost ______ images, including photographs and clip art, are available online.

Survey Monkey and Doodle are examples of websites you can use to create ______.

Webpages that display dynamically generated content typically acquire the information from a database.

Which of the following is NOT true about public domain materials?

A(n) ______ pages is a webpage that does not fit into the website linking arrangement.

Card layouts and slide shows add content to a home page without creating clutter.