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A University Offers Alumni a Special Visa Card with the University's

Question 1

Multiple Choice

A university offers alumni a special Visa card with the university's logo printed on the front. Each time the cardholder uses the card, the university receives a small percentage of the amount charged. This is an example of ______.


A) co-branding
B) co-marketing
C) a frequency marketing program
D) an affinity program

Correct Answer:

verifed

Verified

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