Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-The group of potential customers toward whom a company directs its marketing efforts is the company's _____.

A) secondary data
B) affinity program
C) Market segmentation
D) demographic
E) target market
F) End-use segmentation
G) marketing mix
H) data mining
I) Consumer behavior
J) Ownership utility
K) Exchange processes
L) Business products
M) person marketing
N) Mass customization
O) frequency marketing
P) Comarketing
Q) cobranding