Question 1

Intensive distribution is a strategy used by the marketers of which of the following products?

Accepted Answer

A)  Honda Accords 
B)  Gateway computers 
C)  Pepsi 
D)  Cartier watches

Question 2

Which of the following is not a category of wholesaling intermediaries?

Accepted Answer

A)  Manufacturer owned 
B)  industrial 
C)  independent 
D)  Retail owned

Question 3

When Smith Glass Factory purchases light bulbs for everyday use,it is purchasing ________.

Accepted Answer

A)  expense items 
B)  component parts 
C)  raw materials 
D)  supplies

Question 4

Natural resources,such as iron ore used in producing finished goods,are classified as ________.

Accepted Answer

A)  supplies 
B)  accessory equipment 
C)  component parts and materials 
D)  raw materials

Question 5

Identify and describe the major stages of the product life cycle.

Accepted Answer

The answer of Identify and describe the major stages of...

Question 6

Retailers base their pricing decisions on the costs of purchasing products from other channel members.

Accepted Answer

A) True 
 B)False

Question 7

Cell phones are an example of a product in the _________ stage.

Accepted Answer

A)  growth 
B)  introductory 
C)  decline 
D)  maturity

Question 8

Jan takes her car to Oil Express for an oil change.This is an example of a(n)________.

Accepted Answer

A)  consumer service 
B)  specialty product 
C)  convenience product 
D)  business service

Question 9

Goods and services are classified as either consumer or business,depending on the ________.

Accepted Answer

A)  amount of service required on the item 
B)  buying motives of the purchasers 
C)  cost of the particular item 
D)  purchasers of the particular item

Question 10

Coppertone manufactures sunscreens with various SPF factors,which constitutes the company's ________.

Accepted Answer

A)  product line 
B)  product cluster 
C)  distribution strategy 
D)  product mix

Question 11

A bundle of physical,service,and symbolic attributes designed to satisfy customer wants is called ________.

Accepted Answer

A)  the marketing mix 
B)  packaging 
C)  a product 
D)  a brand name

Question 12

A new computer server is classified as an expense item.

Accepted Answer

A) True 
 B)False

Question 13

_____ refers to the stages a product goes through when it enters and leaves the market.

Accepted Answer

A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line.
I)convenience products
J)product line
K)wheel of retailing
L)logistics

Question 14

E-readers were introduced a few years ago with great success.Additional companies have entered the market,and sales have continued steadily.E-readers are an example of a product in the ________ stage of the product life cycle.

Accepted Answer

A)  growth 
B)  introduction 
C)  maturity 
D)  decline

Question 15

A brand or product manager plans and implements promotional,pricing,distribution,and product arrangements.

Accepted Answer

A) True 
 B)False

Question 16

________ stock the products they distribute and fill orders from their inventories.

Accepted Answer

A)  Sales branches 
B)  Sales offices 
C)  Manufacturers' reps 
D)  Merchant wholesalers

Question 17

Rachael is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources.Rachael is in what stage of product development?

Accepted Answer

A)  Test marketing 
B)  Product development 
C)  Screening 
D)  Commercialization

Question 18

The assortment of cereals manufactured under the Kellogg's name,such as Corn Flakes and Raisin Bran,constitutes the company's product line.

Accepted Answer

A) True 
 B)False

Question 19

Describe the supply chain.

Accepted Answer

The answer of Describe the supply chain....

Question 20

Explain the relationship between a company's product line and product mix.

Accepted Answer

The answer of Explain the relationship between a company's product...

Exam 12: Product and Distribution Strategies

Intensive distribution is a strategy used by the marketers of which of the following products?

Which of the following is not a category of wholesaling intermediaries?

When Smith Glass Factory purchases light bulbs for everyday use,it is purchasing ________.

Natural resources,such as iron ore used in producing finished goods,are classified as ________.

Identify and describe the major stages of the product life cycle.

Retailers base their pricing decisions on the costs of purchasing products from other channel members.

Cell phones are an example of a product in the _________ stage.

Jan takes her car to Oil Express for an oil change.This is an example of a(n) ________.

Goods and services are classified as either consumer or business,depending on the ________.

Coppertone manufactures sunscreens with various SPF factors,which constitutes the company's ________.

A bundle of physical,service,and symbolic attributes designed to satisfy customer wants is called ________.

A new computer server is classified as an expense item.

_____ refers to the stages a product goes through when it enters and leaves the market.

E-readers were introduced a few years ago with great success.Additional companies have entered the market,and sales have continued steadily.E-readers are an example of a product in the ________ stage of the product life cycle.

A brand or product manager plans and implements promotional,pricing,distribution,and product arrangements.

________ stock the products they distribute and fill orders from their inventories.

Rachael is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources.Rachael is in what stage of product development?

The assortment of cereals manufactured under the Kellogg's name,such as Corn Flakes and Raisin Bran,constitutes the company's product line.

Describe the supply chain.

Explain the relationship between a company's product line and product mix.