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  3. Study Set
    Contemporary Business Study Set 2
  4. Exam
    Exam 13: Promotion and Pricing Strategies
  5. Question
    ______ Involves an Unpaid Placement of Information Used to Stimulate
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______ Involves an Unpaid Placement of Information Used to Stimulate

Question 14

Question 14

Multiple Choice

______ involves an unpaid placement of information used to stimulate demand for a product or service.


A) Point-of-purchase advertising
B) Publicity
C) Specialty advertising
D) Cause advertising

Correct Answer:

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