It Is Imperative That Salespeople Are Honest and Candid with Customers

Multiple Choice

It is imperative that salespeople are honest and candid with customers because of the increasing emphasis on:

A) pushing products to customers and moving on.
B) generating profits for the selling firm.
C) maintaining long-term relationships with customers.
D) abiding by the universal code of ethics for salespeople.
E) using transaction-focused traditional selling.