Comparisons of the Products of a Company's Competitors for a Customer's

Multiple Choice

Comparisons of the products of a company's competitors for a customer's buying decisions are critical, especially when the company:

A) practices traditional selling methods.
B) has customers who have been loyal for a long time.
C) possesses features and benefits that are superior to those of the competition.
D) lacks up-to-date technology and has outdated manufacturing processes.
E) is newer than the competition and has less relevant experience.