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_____ Is a Postpurchase Evaluation Process Buyers Use That Assesses

Question 47

Multiple Choice

_____ is a postpurchase evaluation process buyers use that assesses a product purchase using functional and psychological attributes.


A) The two-factor authentication model
B) The two-factor model of evaluation
C) The motivation-hygiene matrix
D) Multiple regression analysis
E) The Kirkpatrick model of evaluation

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