Data Collected on Consumer Demographics, Sales and Consumer Service Histories

Multiple Choice

Data collected on consumer demographics, sales and consumer service histories, and marketing preferences and consumer feedback can be easily accumulated through a _____ system and used to better understand consumers and provide personalized offerings to best serve their needs.

A) customer relationship management (CRM)
B) critical path project management (CPPM)
C) corporate social responsibility (CSR)
D) rational unified process (RUP)
E) customer cognitive assessment (CCA)