In the Context of Sales Communication, Effective Communication Skills Are

Multiple Choice

In the context of sales communication, effective communication skills are needed:

A) to enable buyers and salespeople to reach an agreement immediately.
B) to identify buying needs and to demonstrate to buyers how a salesperson's proposed solution can satisfy those needs better than competitors.
C) to allow salespeople to isolate themselves from the decision-making process of buyers.
D) to enable salespeople to maximize profits in the short run and to develop agreement among participants.
E) to determine the mental state of buyers and manipulate them into believing that a product has high attributes.