Craig, a Salesperson, Encounters a Situation Where Two Individuals from the Buying

Multiple Choice

Craig, a salesperson, encounters a situation where two individuals from the buying group disagree on a particular benefit of the product he is presenting. Which of the following tactics should Craig employ in this situation?

A) He should be diplomatic and attempt to resolve the disagreement during the presentation.
B) He should help resolve the issue at the end of the presentation.
C) He should disregard the issue and continue with his presentation.
D) He should always play an active role in any disagreement that arises.
E) He should acknowledge the fact that each individual is entitled to their opinions and agree with the individuals.