In the Context of Account Characteristics and Suggested Selling Effort

Multiple Choice

In the context of account characteristics and suggested selling effort allocations for a typical portfolio analysis incorporating the factors of account opportunity and seller's competitive position, accounts should receive a heavy moderate level of selling effort when future opportunity is:

A) high for moderately attractive accounts.
B) low for very attractive accounts.
C) low for accounts with strong competitive positions.
D) high for accounts with weak competitive positions.
E) high for very attractive accounts.