Ella Is a Salesperson at SalesQuarter Inc

Multiple Choice

Ella is a salesperson at SalesQuarter Inc. She performs a two-factor analysis for classifying an account and finds that the account is less attractive, offering low opportunity. In this scenario, which of the following selling strategies should Ella follow?

A) She should make a heavy investment of resources in this account .
B) She should allocate a moderate level of selling effort in order to maintain the current competitive position.
C) She should make a heavy investment in the selling effort in an attempt to strengthen her competitive position.
D) She should use alternatives like telemarketing, direct mail, and the Internet.
E) She should engage in a moderate level of investment on the resources in this account.