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The "Lipton Ice" and Dextrose Pill Research Demonstrated That Subliminal

Question 36

Multiple Choice

The "Lipton Ice" and dextrose pill research demonstrated that subliminal messages are most effective when participants


A) cared very much about the issue.
B) were low in self-monitoring.
C) were low in the need for evaluation.
D) really needed the item being advertised.

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