Multiple Choice
The process by which a person thinks hard and carefully about a communication and is influenced by the strength of its arguments is called
A) psychological reactance.
B) evaluative conditioning.
C) cognitive dissonance.
D) the central route to persuasion.
Correct Answer:
Verified
Correct Answer:
Verified
Q26: The study by Strachan and others (2002)
Q27: A sleeper effect occurs when<br>A) persuasion occurs
Q28: People high in need for cognition are
Q29: A classic dilemma in advertising concerning the
Q30: A major difference between cognitive dissonance theory
Q32: The covert attitude measure that uses electrodes
Q33: Wilken and others (2010) conducted a study
Q34: According to the theory of planned behavior,
Q35: Likability of a communicator is determined by<br>A)
Q36: The "Lipton Ice" and dextrose pill research