Question 1

Another name for the direct strategy is frontloading .

Accepted Answer

A) True 
 B)False

Question 2

Many communication experts regard poor organization as the greatest failing of business writers.

Accepted Answer

A) True 
 B)False

Question 3

Careful writers avoid labeling main ideas because they know that readers prefer to identify main ideas for themselves.

Accepted Answer

A) True 
 B)False

Question 4

Writers can use words and phrases such as on the other hand , as opposed to, and conversely to show contrast in business messages.

Accepted Answer

A) True 
 B)False

Question 5

One advantage of the indirect strategy is that it respects the feelings of the audience.

Accepted Answer

A) True 
 B)False

Question 6

Quality Building Materials Inc. has developed a new whole-house weather blanket and needs to determine the price point at which builders would switch to this new product. The best research method for this is a(n)

Accepted Answer

A) manual search of other companies' price lists. 
B) interview with a local builder. 
C) Internet search of insulation values for weather blankets. 
D) scientific experiment that presents price choices with controlled variables.

Question 7

An effective paragraph employs techniques such as strategic repetition and transitional expressions to build ____________________.

Accepted Answer

The answer of An effective paragraph employs techniques such as...

Question 8

What kind of sentence contains two independent clauses?

Accepted Answer

A) Simple sentence 
B) Compound sentence 
C) Complex sentence 
D) Compound-complex sentence

Question 9

A  ____________________ modifier results when the word or phrase the modifier describes is missing from its sentence.

Accepted Answer

The answer of A  ____________________ modifier results when the word...

Question 10

One advantage of the direct strategy is that it saves the reader time.

Accepted Answer

A) True 
 B)False

Question 11

Paragraphs are coherent when

Accepted Answer

A) all sentences are written in the active voice. 
B) each sentence includes dependent and independent clauses. 
C) ideas are linked; that is, one idea leads logically to the next. 
D) All answer choices are correct.

Question 12

Which of the following is a complex sentence?

Accepted Answer

A) Visit our website to learn more about our newest product line. 
B) The conference will be held on Monday, but few managers will be able to attend. 
C) Employers are now using social media sites to screen applicants; therefore, job seekers are advised to clean up their digital presence. 
D) Because of rising insurance premiums, many companies are offering employee-wellness incentives.

Question 13

Passive voice should never be used in business writing.

Accepted Answer

A) True 
 B)False

Question 14

Long reports and complex business problems generally require some use of ____________________ research methods.

Accepted Answer

The answer of Long reports and complex business problems generally...

Question 15

A  scratch list  for a message is

Accepted Answer

A) the ideas you have decided not to include 
B) a complex, hierarchical arrangement of your ideas 
C) a list of the general topics you wish to include 
D) ideas for illustrations you plan to include

Question 16

To avoid dangling modifiers, you can ask which of the following questions after writing an introductory phrase?

Accepted Answer

A) Why? 
B) Who  or  What? 
C) When? 
D) How many?

Question 17

The use of similar structures to express similar ideas is known as ________ construction.

Accepted Answer

A) parallel 
B) grammatical 
C) mechanical 
D) dependent

Question 18

According to communication experts, what is the greatest failing of business writers?

Accepted Answer

A) Poor spelling 
B) Unclear sentence structure 
C) Ambiguous wording 
D) Poor organization

Question 19

Employers want employees who can write messages appropriately they also want employees who can speak effectively with others is an example of a well-written sentence.

Accepted Answer

A) True 
 B)False

Question 20

Technology has changed the working environments of employees, that is why employees are telecommuting more than ever is an example of a

Accepted Answer

A) complete sentence. 
B) fragment. 
C) fused or run-on sentence. 
D) comma splice.

Exam 3: Organizing and Drafting Business Messages

Another name for the direct strategy is frontloading .

Many communication experts regard poor organization as the greatest failing of business writers.

Careful writers avoid labeling main ideas because they know that readers prefer to identify main ideas for themselves.

Writers can use words and phrases such as on the other hand , as opposed to, and conversely to show contrast in business messages.

One advantage of the indirect strategy is that it respects the feelings of the audience.

Quality Building Materials Inc. has developed a new whole-house weather blanket and needs to determine the price point at which builders would switch to this new product. The best research method for this is a(n)

An effective paragraph employs techniques such as strategic repetition and transitional expressions to build ____________________.

What kind of sentence contains two independent clauses?

A ____________________ modifier results when the word or phrase the modifier describes is missing from its sentence.

One advantage of the direct strategy is that it saves the reader time.

Paragraphs are coherent when

Which of the following is a complex sentence?

Passive voice should never be used in business writing.

Long reports and complex business problems generally require some use of ____________________ research methods.

A scratch list for a message is

To avoid dangling modifiers, you can ask which of the following questions after writing an introductory phrase?

The use of similar structures to express similar ideas is known as ________ construction.

According to communication experts, what is the greatest failing of business writers?

Employers want employees who can write messages appropriately they also want employees who can speak effectively with others is an example of a well-written sentence.

Technology has changed the working environments of employees, that is why employees are telecommuting more than ever is an example of a