C&K Brewing Company C&K Brewing Company Is a Microbrewery in Western

Multiple Choice

C&K Brewing Company C&K Brewing Company is a microbrewery in western Canada. It produces Maiden's Honor brand ale, a dark beer called Warrior's Cry, and several seasonal beers under the brand name Hearthfire. Its owners George Claiborne and Pete Kunard both believe the brewery's competitive advantage comes from the duo having hired an experienced German brewmaster to oversee the production of its beers. The brewmaster checks all of the ingredients before they are mixed together to make sure that each component is of the highest possible quality and rejects those that are not. After the beer has brewed, the brewmaster runs several tests on the beer to check for taste and clarity and throws out barrels that are cloudy and/or bitter. Refer to C&K Brewing. The brewmaster has ____ which he uses to determine the quality of the beer by comparing its clarity to that of the finest beer.

A) standards
B) benchmarks
C) motivational cues
D) informational cues
E) undefined heuristics