Jerry Is Deciding Which of Two Women to Ask Out

Multiple Choice

Jerry is deciding which of two women to ask out on a date.He lists the positive and negative attributes of each woman: how attractive she is and whether she has good table manners.Kramer tells Jerry that he should also rate how much he values each of these attributes before making his decision.This rating of the subjective value of attributes is called ____.

A) utility
B) expected value
C) a schema
D) a mental set