Statements That Illustrate the Success of Global Marketing Include All

Multiple Choice

Statements that illustrate the success of global marketing include all of the following except:

A) the Coca-Cola company supports its Coke brand by utilizing global and local marketing mix.
B) Apple is synonymous with cutting-edge innovation and high-tech design.
C) Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs.
D) the backbone of Caterpillar's global success is its network of dealers.
E) Germany's reputation for engineering and manufacturing provides a competitive advantage.