Question 1

According to the text, why is it important to choose an articulate host or moderator for a podcast?

Accepted Answer

A)   It requires less editing.
B)   Recorded audio can amplify speaking quirks.
C)   It makes your brand appear more professional.
D)   People will be more likely to listen all the way through.
E)   It helps ensure the podcast will be shared with others. B

Question 2

Creating a blog is almost always the hardest part of the process.

Accepted Answer

A) True 
 B)False  False

Question 3

When creating a content strategy, the use of metrics helps the marketer understand who is reading the content and when.

Accepted Answer

A) True 
 B)False  True

Question 4

Many professional or corporate blogs fail because they do not accomplish their objectives or are unclear on what those objectives should be.

Accepted Answer

A) True 
 B)False

Question 5

The primary difference between a podcast and a webinar is :

Accepted Answer

A)   podcasts require more preparation.
B)   a  webinar is akin to an online radio show.
C)   w ebinars are easier to optimize for search engines.
D)   a  webinar is designed to be interactive.
E)   p odcasts generate higher return on investment.

Question 6

Regarding video streaming, all of the following are true except:

Accepted Answer

A)   it is best-suited to live, interactive content.
B)   it is best done when shared online.
C)   it is best done using the video stream only, and other forms of social media are not used to interact also.
D)   viewers can comment on the video they are seeing.
E)   it may be incorporated into the marketer's social media plan.

Question 7

What are the five considerations when producing podcasts?

Accepted Answer

The answer of What are the five considerations when producing...

Question 8

Which of the following is a true statement?

Accepted Answer

A)   Podcasts allow listeners to interact directly with the speaker.
B)   Podcasts are better lead generation tools than webinars.
C)   Webinars require less advance planning than podcasts.
D)   Webinars are a better format for training sessions.
E)   Finding out the number of pages views on a blog requires external monitoring tools.

Question 9

The important breakthrough that made podcasting possible was :

Accepted Answer

A)   the invention of the MP3 player.
B)   the development of RSS technology.
C)   the Apple iTunes store.
D)   the adoption of high speed broadband Internet.
E)   the invention of the iPhone.

Question 10

What distinguishes a blog from other types of social media is that:

Accepted Answer

A)   it is findable.
B)   it is viral.
C)   it is linkable.
D)   all of these are correct.
E)   n one of these is correct.

Question 11

What is one way to create interaction during a webinar?

Accepted Answer

A)   Including polls whose results are displayed during the webinar
B)   Posting the webinar outline
C)   Using a lot of slides in the presentation
D)   Accommodating a large group of people on the webinar
E)   Having co-presenters share the webinar responsibilities

Question 12

Webinars are a great tool for gauging audience reaction.

Accepted Answer

A) True 
 B)False

Question 13

When producing a podcast, it is best to:

Accepted Answer

A)   choose a moderator with an interesting, quirky way of speaking.
B)   create a complete script for the moderator.
C)   include as much detail as possible so that you have plenty of material.
D)   avoid editing too much.
E)   avoid music, unless it is a popular song.

Question 14

When developing a podcast, it is important to determine the length of the podcast before you identify the content.

Accepted Answer

A) True 
 B)False

Question 15

Word-of-mouth marketing may be only half as effective as traditional marketing.

Accepted Answer

A) True 
 B)False

Question 16

One of the challenges with using podcasts in a marketing plan is :

Accepted Answer

A)   identifying content that appeals to your personas.
B)   the commitment required to creating the podcast content.
C)   finding a way for the podcast to reach the target audience.
D)   learning how to use the podcasting equipment.
E)   understanding how to optimize podcast tags in search engines.

Question 17

A primary benefit from blogging is to learn about the "tone" of the online community with regard to certain topics.

Accepted Answer

A) True 
 B)False

Question 18

Webinars resemble an online television show.

Accepted Answer

A) True 
 B)False

Question 19

What are the three types of podcast formats?

Accepted Answer

The answer of What are the three types of podcast...

Question 20

What should be considered when determining how long a podcast should be?

Accepted Answer

A)   The amount of time available to prepare and record each podcast.
B)   The number of questions anticipated on each recording.
C)   Whether it will be audio or video.
D)   The proposed format and amount of content available.
E)   The amount of bandwidth available for podcast streaming.

Exam 7: Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

According to the text, why is it important to choose an articulate host or moderator for a podcast?

Creating a blog is almost always the hardest part of the process.

When creating a content strategy, the use of metrics helps the marketer understand who is reading the content and when.

Many professional or corporate blogs fail because they do not accomplish their objectives or are unclear on what those objectives should be.

The primary difference between a podcast and a webinar is :

Regarding video streaming, all of the following are true except:

What are the five considerations when producing podcasts?

Which of the following is a true statement?

The important breakthrough that made podcasting possible was :

What distinguishes a blog from other types of social media is that:

What is one way to create interaction during a webinar?

Webinars are a great tool for gauging audience reaction.

When producing a podcast, it is best to:

When developing a podcast, it is important to determine the length of the podcast before you identify the content.

Word-of-mouth marketing may be only half as effective as traditional marketing.

One of the challenges with using podcasts in a marketing plan is :

A primary benefit from blogging is to learn about the "tone" of the online community with regard to certain topics.

Webinars resemble an online television show.

What are the three types of podcast formats?

What should be considered when determining how long a podcast should be?