Carmen Santiago Is Responsible for the Traditional Media Marketing Activities

Multiple Choice

Carmen Santiago is responsible for the traditional media marketing activities for her company and currently utilizes billboards, radio advertising, newspaper advertising and cable TV advertising to communicate with customers, reinforce customer relationships, and drive revenues and profitability. Carmen's company has invested in a proprietary technology scheduling program that allows her to plan the various media investments, messages, and timing over the year to match the various media content to specific marketing objectives according to the days or months of the year that are most appropriate for the her company. Therefore, the proprietary scheduling program assists Carmen with which of the following marketing implementation activities?

A) establishing a timetable for implementation
B) coordinating marketing activities
C) communicating within the marketing unit
D) motivating marketing personnel