Question 1

A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product?

Accepted Answer

A)  Raw material 
B)  Installations 
C)  Accessory equipment 
D)  Component part 
E)  Process material

Question 2

The full and legal name of an organization is called the

Accepted Answer

A)  trademark. 
B)  legal title. 
C)  organizational name. 
D)  brand name. 
E)  trade name.

Question 3

A seller's profits peak in the maturity stage of a product's life cycle.

Accepted Answer

A) True 
 B)False

Question 4

Brain Games, Inc. is a marketing research company which markets primarily to consumer products organizations. Brain Games provides products that are most likely considered

Accepted Answer

A)  component parts 
B)  MRO supplies. 
C)  process ideas 
D)  business services. 
E)  installations.

Question 5

Labeling is ____________ packaging.

Accepted Answer

A)  always included on the back of 
B)  always included on the front of 
C)  never required on 
D)  done independent of 
E)  closely interrelated to

Question 6

Buyers want to exert only minimal effort to obtain shopping products.

Accepted Answer

A) True 
 B)False

Question 7

When Jiffy-Pop packaged its popcorn in an aluminum skillet, complete with attachable handle, it designed the package to become the cooking utensil. After cooking, the handle was removed and the package became the popcorn bowl. Jiffy-Pop's popcorn in this case is an example of _____ packaging.

Accepted Answer

A)  secondary-use 
B)  multiple 
C)  innovative 
D)  category-consistent 
E)  "green"

Question 8

Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.

Accepted Answer

A) True 
 B)False

Question 9

The manufacturers of Miracle-Gro have square boxes of the plant food that serve as a flower-pot liner. The customer just puts the box inside the flower pot, fills it with potting soil, and then adds water. The Miracle-Gro chemical is activated by the water and begins feeding the plant. This would be an example of ____ packaging.

Accepted Answer

A)  multiple 
B)  secondary-use 
C)  innovative 
D)  category-consistent 
E)  handling-improved

Question 10

A Sony laptop that has an "Intel" logo on its keyboard is an example of

Accepted Answer

A)  brand extension. 
B)  brand licensing. 
C)  co-branding. 
D)  individual branding. 
E)  line family branding.

Question 11

The brand name Hamburger Helper would most likely be considered

Accepted Answer

A)  arbitrary. 
B)  generic. 
C)  suggestive. 
D)  descriptive. 
E)  fanciful.

Question 12

What are the factors that marketers should consider while selecting a brand name?

Accepted Answer

The answer of What are the factors that marketers should...

Question 13

A customer must have a particular brand and will accept no substitutes. This is termed brand

Accepted Answer

A)  preference. 
B)  loyalty. 
C)  insistence. 
D)  recognition. 
E)  requirement.

Question 14

During the decline stage of the product life cycle,

Accepted Answer

A)  sales rapidly decrease. 
B)  market share is maintained. 
C)  competition is at a peak. 
D)  profits begin to fall. 
E)  profits peak and then begin to decline.

Question 15

Dannon Yogurt represents what type of product for most consumers?

Accepted Answer

A)  Convenience 
B)  Business 
C)  Shopping 
D)  Specialty 
E)  Durable

Question 16

Four major elements underlie brand equity including brand name awareness, brand loyalty, perceived brand quality, and brand associations.

Accepted Answer

A) True 
 B)False

Question 17

A ____ brand usually requires a producer to become involved in distribution, promotion, and pricing decisions.

Accepted Answer

A)  dealer 
B)  manufacturer 
C)  private distributor 
D)  store 
E)  wholesaler

Question 18

Per-unit gross margins on convenience products are relatively high.

Accepted Answer

A) True 
 B)False

Question 19

One company markets such diverse products as Rosarita Mexican foods, Max Factor cosmetics, and Samsonite luggage. These various offerings exhibit this firm's product mix

Accepted Answer

A)  width. 
B)  depth. 
C)  length. 
D)  volume. 
E)  dimension.

Question 20

Packaging that is designed to flow through the distribution channel easily is called ____ packaging.

Accepted Answer

A)  category-consistent 
B)  multiple 
C)  innovative 
D)  handling-improved 
E)  logistic

Exam 10: Product, Branding, and Packing Concepts

A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product?

The full and legal name of an organization is called the

A seller's profits peak in the maturity stage of a product's life cycle.

Brain Games, Inc. is a marketing research company which markets primarily to consumer products organizations. Brain Games provides products that are most likely considered

Labeling is ____________ packaging.

Buyers want to exert only minimal effort to obtain shopping products.

When Jiffy-Pop packaged its popcorn in an aluminum skillet, complete with attachable handle, it designed the package to become the cooking utensil. After cooking, the handle was removed and the package became the popcorn bowl. Jiffy-Pop's popcorn in this case is an example of _____ packaging.

Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.

A Sony laptop that has an "Intel" logo on its keyboard is an example of

The brand name Hamburger Helper would most likely be considered

What are the factors that marketers should consider while selecting a brand name?

A customer must have a particular brand and will accept no substitutes. This is termed brand

During the decline stage of the product life cycle,

Dannon Yogurt represents what type of product for most consumers?

Four major elements underlie brand equity including brand name awareness, brand loyalty, perceived brand quality, and brand associations.

A ____ brand usually requires a producer to become involved in distribution, promotion, and pricing decisions.

Per-unit gross margins on convenience products are relatively high.

One company markets such diverse products as Rosarita Mexican foods, Max Factor cosmetics, and Samsonite luggage. These various offerings exhibit this firm's product mix

Packaging that is designed to flow through the distribution channel easily is called ____ packaging.