Multiple Choice
Hair stylists find it challenging to standardize their service because the customer must be involved in production (i.e., the haircut) . This illustrates which of the following unique features of services?
A) Intangibility
B) Inseparability
C) Perishability
D) Heterogeneity
E) Homogeneity
Correct Answer:
Verified
Correct Answer:
Verified
Q69: Sales promotion activities of a nonprofit organization
Q70: In most service industries, customer-contact employees are<br>A)
Q71: Service quality is defined as the company's
Q72: Because services are intangible by nature, marketers
Q73: How does the promotion of services differ
Q75: A sign in a doctor's office waiting
Q76: Which of the following service characteristics results
Q77: Some services are time sensitive, meaning that
Q78: Personal trainers cannot complete their work without
Q79: Advertisements for services use tangible cues to