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Flo, the Spokesperson in Progressive Insurance TV Commercials, Is Used

Question 18

Multiple Choice

Flo, the spokesperson in Progressive Insurance TV commercials, is used to symbolize friendliness, reliability, and knowledge of the company's products. The part Flo plays in the promotion is designed to address the ____ characteristic of services.


A) intangibility
B) perishability
C) heterogeneity
D) inseparability
E) customer service

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