Jim Is a Marketing Manager for Tylenol Cold and Wanted

Multiple Choice

Jim is a marketing manager for Tylenol Cold and wanted to know how Tylenol Cold and other competing products were perceived by consumers. To do this, he surveyed a sample of customers about all of the different competitors on two dimensions and created a

A) brand grid
B) product identification chart
C) perceptual map
D) customer perception graph
E) product map