Multiple Choice
Madeline runs a local ice cream stand and is developing a new type of ice cream sundae. She just sent a press release to the local newspaper and updated her website with information about the new sundae. Based on this information, Madeline is most likely in the _____ stage of the new-product development cycle.
A) screening
B) commercialization
C) business analysis
D) concept testing
E) product development
Correct Answer:
Verified
Correct Answer:
Verified
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