All for Fun Is a Retail Store That Offers a Variety

Multiple Choice

All for Fun is a retail store that offers a variety of board games, magic cards, and other collectible items and caters to teens and adults who enjoy strategy-based games. The store has over 20,000 magic cards and utilizes a sophisticated computer system to identify the value of each card. All for Fun determines the rarity of a given card and adjusts prices according to how much money customers are likely to pay for a particular card. Cards that are in limited production or considered "rare" are more expensive than cards that are widely available. Thus, the price for a single magic card might vary between $25 and $50 or more per card depending upon the market. What type of pricing is All for Fun utilizing?

A) Demand-based pricing
B) Markup pricing
C) Cost-plus pricing
D) Competition-based pricing