The Decision of Sears to Use Odd Prices Such as $59.99

Multiple Choice

The decision of Sears to use odd prices such as $59.99 for a Craftsman drill is an application of ____, where prices are often used to _____.

A) odd-number pricing; increase sales because customers register the dollar amount, not the cents
B) customary pricing; show customers products are priced based on tradition
C) price skimming; give a product an upscale or exclusive image
D) reference pricing; make it easier for consumers to compare
E) everyday low prices; facilitate comparison to competitors' prices