During an External Information Search,a Consumer Is Most Likely to Enlarge

Multiple Choice

During an external information search,a consumer is most likely to enlarge his search and consider more alternative brands when:

A) the consumer is knowledgeable and well informed about a potential purchase.
B) the perceived risk of the product or service to be purchased increases.
C) the consumer is confident of making a purchase decision with the information at hand.
D) the product or service to be bought is a frequently purchased,low-cost item.