In the Context of Customer Relationship Management Trends,which of the Following

Multiple Choice

In the context of customer relationship management trends,which of the following statements is true of personalization?

A) ​It uses mass-media approaches to meet the expectations of customers
B) It increases the time taken by customers to make purchase decisions
C) It involves rewarding customers for their business to a firm​
D) It treats customers as individuals who have their own unique sets of needs and wants​