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Which of the Following Is an Advantage of a Multisegment

Question 16

Multiple Choice

Which of the following is an advantage of a multisegment targeting strategy


A) ​It significantly reduces the risk of product cannibalization
B) It provides economies of scale in manufacturing and marketing
C) It helps in satisfying the needs of a niche market
D) ​It decreases the costs involved in product design, marketing research, and management

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